How can consumers protect themselves from misleading advertising?

Protecting yourself against false advertising claims may seem like common sense, but it is easy to make a mistake or get caught up in the hype of a new product, setting yourself up for potential legal and PR trouble. Take your time. Watch your headlines, outline exceptions, and use disclaimers where needed.

How can consumers protect from misleading advertising?

Contact the Office of the Attorney General’s Consumer Protection Hotline: (202)442-9828 or send an email to: You will also find a consumer complaint form on the OAG’s website.

How can you avoid being influenced by advertising?

Here are a few ideas:

  1. Do more things that make you forget to check your phone. …
  2. Watch less television. …
  3. Unsubscribe from email newsletters, magazines, and junk mail lists. …
  4. Go shopping less. …
  5. Configure your computer to block pop-up ads. …
  6. Don’t ignore ads, see through them instead.

What can you do if a company is practicing false advertising?

Let them know that they’re running an ad you think may be deceptive. Contact your state Attorney General’s Office or your city, county, or state Office of Consumer Affairs. To get their phone numbers, check your telephone directory. Contact the FTC.

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How can you sue for false advertising?

Contact the US Federal Trade Commission.

  1. Require the advertiser to cease the deceptive advertising.
  2. Bring a civil lawsuit (usually class action) on behalf of people harmed.
  3. Require the advertiser to correct the deceptive practice by running an advertisement admitting the earlier ad was misleading.

How can advertising be reduced?

5 Ways to Decrease Wasted Ad Spend

  1. Target your specific audiences.
  2. Reach customers in the right location at the right times.
  3. Advertise on the proper channels.
  4. Use the right keywords.
  5. Engage your niche audiences.

How can children resist advertising and smart consumers?

Keep your children away from advertising as much as possible. Let them watch commercial-free TV or use a DVR to skip through ads. Teach kids the difference between a TV program and a commercial. Point out commercials and use a timer to show your children when a commercial begins and ends.

How do you resist advertising?

How to avoid impulse buys. Keep data to yourself. The less personal data available to marketers, the harder it is for them to inundate you with targeted ads. Remove every app you don’t use, Herold says, and for apps you keep, “change the privacy and security settings so they block as much of the tracking as possible.”

Who regulates false advertising?

The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. You can file a complaint with the FTC online or call toll-free 1-877-FTC-HELP (1-877-382-4357).

Can consumers take legal action against a company for misrepresentation of their products?

Yes, you can sue for false advertising. Many states have a specific false advertising law that gives consumers the right to sue businesses for misleading them into purchasing or paying more for the company’s goods or services.

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What’s the penalty for false advertising?

“Any violation of the provisions of this section is a misdemeanor punishable by imprisonment in the county jail not exceeding six months, or by a fine not exceeding two thousand five hundred dollars ($2,500), or by both that imprisonment and fine.”

Is false advertising a civil or criminal?

Regulations of False Advertising

The federal Lanham Act allows civil lawsuits for false advertising that “misrepresents the nature, characteristics, qualities, or geographic origin” of goods or services. 15 U.S.C. § 1125(a). The FTC also enforces false advertising laws on behalf of consumers.

Is false advertising ethical or unethical?

Deceptive advertising is false advertising, and it is illegal according to the Federal Trade Commission. It is also unethical. Other kinds of unethical advertising are neither deceptive nor illegal; however, they offend moral principles of human conduct in terms of bad intent and effects.

Is false advertising a breach of contract?

“Bait and switch” advertising is grounds for an action of common-law fraud, unjust enrichment, and sometimes breach of contract. A “bait and switch” is also a violation of the Consumer Fraud and Deceptive Business Practices Act.